![](https://freight.cargo.site/t/original/i/2414d2d52eea456037401462c47ae815e8c4ae62b9ddf1f79f3e009305d9e0fa/Conotation-Cheesecake-menu.jpg)
![](https://freight.cargo.site/t/original/i/cbe909aad67a470f3d9a45c46c54dd117dd5110c0828142c8217228763f884f6/denotation-mockup-cheesecake-jpg.jpg)
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The Cheesecake Factory Drinks Menu
Adobe Indesign: Jan 2020 - Feb 2020
Redesigned a drinks menu for The Cheesecake Factory contrasting connotation vs denotation styles. Our assignment was to eat at the restaurant and observe the environment to get a feel of the future menu design. Limited to only using Helvetica for the denotative menu.
︎Layout Design
︎Typographic Hierarchy
︎Location Research
![](https://freight.cargo.site/t/original/i/dc515307f1fa964e6f0674824533e62689ff69588f19b21e72fcc7bd27daa931/Final-Denotation.jpg)
![](https://freight.cargo.site/t/original/i/bae6f91779ada81d0c16ae18e1d5dd2b4a036fa245ca6cb3a610d61e56ef473f/Final-Connoations.jpg)